. will.i.am. Verrigni. Damien Leroy singles chronology ' (2012) ' #thatPower' (2013) ' (2013) singles chronology ' (2013) ' #thatPOWER' (2013) ' (2013) Music video on ' #thatPOWER' is a song by American recording artist, taken from his fourth studio album,. The song features Canadian singer, who wrote the song alongside will.i.am, Verrigni and Damien Leroy. The latter two also produced the song. 'thatPOWER' was released in the United States and Canada on March 18, 2013, via, as the third single from the album.
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The song has since charted in several countries. A special version of the song is used for telecasts on ESPN and and the last day of 's primetime sports block on,. Contents. Background '#thatPOWER' was released on on March 15 and on on March 18. The song made its radio premiere on in the on March 15. Will.i.am tweeted the for the song on March 15.
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The song was recorded on February 20th, 2013 at, when Bieber and will.i.am were in London for the. The song was released to American Contemporary radio on March 26, 2013.
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The single sold 108,000 digital downloads in its first week of release. Composition Will described '#thatPOWER' as up-tempo. 's Jocelyn Vena said the song had 'lyrical swagger' and noted how 'Bieber brings his sweet vocals to the chorus', with a vibe that 'recalls 's 2010 hit, '. According to, the song is -oriented.
Critical reception Professional ratings Review scores Source Rating 8/10 '#thatPOWER' received mixed reviews from music critics. Bradman for wrote, 'This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, '#thatPOWER' sounds and feels more like a remix than the first iteration of a new song.' The 's John Earls rated it 8 out of 10 and commended Bieber's guest appearance in the song, saying that 'it's worth swiveling your chair around, style, among Will’s predictable rave malarkey.#savedbythebieber.' Of called the song 'a wan melody warbled by Bieber over generic 4/4 beats' and gave it two out of five stars, ending his review with '#FAIL.'
Music video On March 21, will.i.am tweeted about how exhausting rehearsals for the video were. On March 25, reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles. The official video premiered on April 19, 2013. The video was filmed in Japan, featuring cameo from members of Japanese dance group. An alternate 'second screen' music video is available through an unlisted link when the song is tagged via. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.
A special version was shot with (NBA) players, including, and, to be used as the opening theme introduction for the television broadcasts on. The video is also used at various commercial breaks throughout the broadcasts. Live performances performed the track at on April 16, 2013, and it featured his backing dancers. Four days later, he performed the song on, doing a similar performance. He performed the song on results show on April 23, 2013 while 's solos played in the background in a video. On May 19, will.i.am and Bieber also performed the song live during the, in Las Vegas. Cover versions A funk and soul-infused version of '#thatPOWER' was arranged, recorded and performed by, on the television singing competition show.
The performance was held on May 27, 2013, and was broadcast live on. The studio-recorded version was digitally released during the same period. Track listing Digital download No. Title Length 1. '#thatPOWER' (featuring Justin Bieber) 4:39 CD single No. Title Length 1. '#thatPOWER' (featuring Justin Bieber) (radio edit) 4:01 2.
'#thatPOWER' (Instrumental) 4:39 Charts and certifications.
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